Spin Master Statement on Bunchems Misuse

Since Spin Master launched Bunchems in August 2015, we have received an overwhelmingly positive response from children, parents and industry partners. Bunchems’ awards have included Parents Magazine, Best Toys of 2015 and Parents’ Choice Awards in the Fun Stuff Category. It is also a finalist for 2015 Toy of the Year 2015 in the Activity category.

Bunchems are colorful, soft, tactile balls that make endless creations, however, they are intended only to be adhered to other Bunchems. This is particularly important for parents and caregivers to understand. The Bunchems packaging and directions clearly state: “Caution: Keep away from hair. May become entangled.” We recently changed the color of the warning to make it even more identifiable when opening the packaging.

After hearing from a few consumers about hair tangles, we quickly developed instructional videos for our YouTube channel and website as a way to proactively educate people on how to play with the product and how to remove Bunchems from hair if they do get tangled.

The video is available here:

We are also very careful to avoid depicting any creations in our marketing materials that show an end result that could be “worn” or placed on or near hair.

The vast majority of calls our customer care team receives are from people trying to find the product at retail.

We want everyone to have fun with Bunchems so we encourage them to enjoy Bunchems responsibly and to follow the directions carefully and properly.

- # -

For more information, please contact:

You are leaving the Spin Master Web site and will be entering another Web site, which will have different terms of use and privacy policies. KIDS, please check with an adult before you visit other Web sites and remember to not share any personal information about yourself – including your full name, address and phone number – without your parent or guardian's permission.